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Jason Wong started building brands before most people his age were thinking about college. At 14, he launched his first online t-shirt business. By 16, he'd gone viral selling $250,000 worth of The Holy Meme Bible coloring book in just 10 days. But it wasn't until he noticed his girlfriend struggling with false lashes that he found the problem worth solving long-term.
In 2019, Wong founded Doe Lashes with $500 and turned it into a $15 million beauty brand within two years. The secret wasn't just the product, Korean silk lashes that actually stayed on, but the entire customer experience, from pastel packaging inspired by South Korean design to SMS marketing that made customers feel like insiders. He reinvested every dollar back into the business, working 16-hour days and doing everything himself from supply chain logistics to social media before building a team.
That hands-on experience across sourcing, manufacturing, and brand building revealed a bigger opportunity. Traditional packaging suppliers weren't built for modern direct-to-consumer brands. The middlemen, the minimums, the lead times, everything was designed for a different era. In 2023, Wong launched Paking Duck to fix that, applying the same customer-first thinking that made Doe successful.
Under Wong's leadership, Paking Duck hit eight figures in revenue within 18 months without outside funding. The company now serves more than 2,500 brands across beauty, wellness, food and beverage, offering factory-direct pricing and design support that treats packaging as strategy, not commodity. Wong's building AI tools like QuackAI to automate what used to take weeks and creating Duck Agents to manage projects the way a brand's internal team would.
Wong has consulted for Adidas, Aldi, and Universal Music, but he's most interested in helping emerging brands compete. He volunteers with the Canadian Cancer Society, The Peer Project, and St. Baldrick's Foundation, and he's committed to reinvesting profits into content that educates the next generation of brand builders.
You can follow his insights at
https://www.linkedin.com/in/imjasonwong/
Short Version Bio
Jason Wong started his first business at 14 and went viral at 16 selling $250,000 worth of The Holy Meme Bible coloring book in 10 days. In 2019, he founded Doe Lashes with $500 and grew it into a $15 million beauty brand within two years by reinvesting every dollar and working 16-hour days handling everything from supply chain to social media. That hands-on experience revealed how broken traditional packaging suppliers were for modern DTC brands.
In 2023, Wong launched Paking Duck to offer factory-direct pricing and treat packaging as strategy, not commodity. The company hit eight figures in revenue within 18 months without outside funding and now serves more than 2,500 brands across beauty, wellness, and food and beverage. Wong has consulted for Adidas, Aldi, and Universal Music, volunteers with the Canadian Cancer Society and St. Baldrick's Foundation, and reinvests profits into content that educates the next generation of brand builders. Follow his insights at
https://www.linkedin.com/in/imjasonwong/
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